Citibank - CitiFinancial

Project

CitiFinancial

Services

• Revamp site
• Minisite
• Portal Banner (flash)
• Gif Banner
• eDM
• Standalone Page
• Forum Seeding
• Comic
• Social Media Campaign Site

Introduction

The purpose of this website is to communicate and promote the various loan services provided by CitiFinancial. Users not only can easily access any information they desire, the content is also presented in an entertaining, offbeat way designed to both educate and entertain CitiFinancial’s potential customers.

Outcome & Challenge

Front page: Contains the CitiFinancial commercials designed to both entertain and inform the client. Commercial TVC will be played once you visit front page to sell the latest offer.

Interactive Flash menu: This user-friendly menu organizes all relevant information in an accessible format. Users can easily locate any particular product information they desire.