Ocean Park Hong Kong

Project

Halloweenbash 2009 campaign site

Services

• Campaign site
• eDM
• Online Application Form

Introduction

Ocean Park is hosting one of the biggest Halloween bash in Asia, thus campaign site is running with special offer of early bird a month ago to maintain awareness of event. Campaign site aims at introducing costumed characters and haunted houses with background story. It creates a “ghostly” atmosphere” with dark color tone and special effect which can terrify visitor and make a profound impression.

Outcome & Challenge

Theme: Two amazing theme are prepared for different period. During early bird period, ancient books will be the main object to link up those ghost stories with the theme of “Haunt” Kong. After early bird, theme changed to show off those attractive ghastly ghost characters and introduce each haunted houses which could also link up with those ghost stories.

Special Effect: Sound effect and mouse over effect are also the main factor to raise the gruesome darkness of this website. Mouse pointer’s jar and sudden screams shock user’s heart.

Search Engine Optimization: Even this is full flash website, each page still has its HTML path for search engine to visit, also, page title and keywords are tagged in website.

Achievement

Total Visits: 1,038,642 (from Jun 2009 to Oct 2009)

Related news: Using Social media to mobilize Hong Kong horror fans – Media.Asia