Ocean Park Hong Kong

Project

Prehistoric Summer Splash campaign site

Services

• Campaign site
• Flash Game
• eDM
• Forum Seeding

Introduction

Summer event was one of the promotions of the Ocean Park during the summer period. It brought a real splash with prehistoric style. To facilitate viewers experience before visiting Ocean Park, we’ve adopted some prehistoric elements within the front page opening and those content pages.

Outcome & Challenge

Front page: We placed most area with prehistoric elements which enhanced user’s experience. Moreover, we share the same top menu bar with the Ocean Park main site, when users mouse over the top menu bar, they can view the original menu, which users can directly enter sections in the main site.

Content page: We used HTML which made updating easier.

Web 2.0: A mini game which users could play with and share their marks with friends via the most popular social platform – Facebook.

Achievement

Total Visits: 260,008 (from Jun 2009 to Aug 2009)