Ocean Park Hong Kong

Project

Ocean Park Hong Kong Revamp Site

Services

• Revamp site
• Prepare graphic map
• Online Enquiry Form
• eDM, e.g. Ocean Express
• Forum Seeding
• Facebook game
• CMS

Introduction

Ocean Park (Hong Kong) aspires to be a world leader in providing excellent guest experiences in a theme park environment connecting people with nature. Therefore, we utilized fancy layouts with better content categorizations in the website to provide a more interactive online experience between the park and the public which enhance the engagement of the visitor.

Outcome & Challenge

Front page: The eye-catching rotating banners well present the highlight promotions and sections which changing the theme.

Web 2.0: Apply Search Engine Optimization (SEO) on the revamp site. Easy naming URL and breadcrumb system. Provide interface for user to share the happy moments when playing the game by uploading photos and videos through the website.

Achievement

Total Visits: 1,667,831 (from April 2009 to Nov 2009)