7-eleven is a well-known convenience store in Hong Kong and over 100 stores in Hong Kong well managed by The Dairy Farm Company, Limited. To surpass other competitors in the market, it is a key principal that to create a unique and trendy concept to enlarge target groups and maintain the existing fans. Therefore, FFF (Fit, Fast and Fresh) Healthy Program is created.
PacificLink was appointed to create and develop the mobile site and website for FFF Healthy Program to connect and engage public via various tools. By using QR code, public is able to connect the fresh product to brand and more useful health information. Meanwhile, more health tips, discount coupons, dietitian recommended meals and calories calculator also can be viewed during purchasing to enrich the purchase journey for public.
To match with the program theme, a fresh and simple layout was presented. Simple and tidy interface to show all the information, but user will not feel in a messy. Meanwhile, it creates a user-friendly and organized environment letting users to choose their suitable products. Do you want to know which product is best for your health today?
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