adidas

Climachill Digital Campaign

13 May, 2014

Visit Project

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Objective

The sportswear giant has launched its revolutionary cooling sports technology – climachill in ss14. Their goal is to engage more next generation athletes and equip them with this advanced technology in their daily workout. So how can we spread the word across different channels?

Solution

Running is a mission to challenge oneself.

As the extension of I am a runner, we created different sets of missions called Chill Mission for runners to challenge themselves. From uploading running shots to urban running events to product awareness, from Mini-site to WeChat to facebook, users keep challenging different missions during their daily workout. Social content spread out in between missions and viral out as a result.

Additionally, as the promotion for the opening of adidas HK official account, we have integrated the campaign infrastructure into WeChat environment so that users can challenge missions with “text and reply” in this instant, multi-functional platform with return of massive boost of new followers in 4 weeks.

Want to check on the top runners and have a glimpse of this innovative technology? Check this out now.

 

KEY ACHIEVEMENTS

1,388
user photos were generated

1,746
social content were generated and shared

2,429
WeChat new followers

Awards

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    adidas Climachill campaign

    Sports Standard of Excellence

    WebAward 2014