Estée Lauder

Advanced Night Repair Celebration

20 January, 2015

Visit Project
  • banner-150120-esteelauderr1rp-01
  • banner-150120-esteelauderr1rp-02


Advanced Night Repair, globally award-winning hero product of Estée Lauder is the 1st night repair in the world. To celebrate sales volume over 6 million accumulate, Estée Lauder decided to maintain their No.1 skincare position and explore new market segment with sampling.


Estée Lauder would like to celebrate their successful years with all their fans. Wishing a new and exciting 2015, Estée Lauder invite friends to share their thankful words to friends for any grateful moment with a set of sample share to their friends provided by Estée Lauder.


Facebook App and Mobile Site
Making a grateful thanks to friends, both are eligible to enjoy a sample set redeemable at store. Integrated with social media, you may login with Facebook on Estée Lauder fans page or mobile site, register your sample set after sharing your thankful message to friends. Web design on both desktop and mobile to extent the accessibility to all devices.
Friends referral program
Think of your friends? Customers at shop are invited to refer their friends to get a set of samples. Everyone has chance to send a message to 3 friends at the referral mobile site. Integrate with Whatsapp and message could be sent in whatsapp at the warmest and friendly manner.


Project Management/ Ray Tang, Nicole Tsang Art Director/ Natalie Wan Copywriter/ Lala Lui Developer/ Snowie Mok Programmer/ Silver Lam, Lynn Chan



registration and wish sent