Estée Lauder’s first-in-town beauty café is opened in Hong Kong Causeway Bay shopping district. The interaction-focused store invites every customer to have an enjoyable moment. Meanwhile, there are digital activation provide a totally new in-store experience. This approach target to provide a cozy environment with tea and pastry served to learn, see and try something new.
Estée Lauder provides a wide range of variety of skin-care solutions taking care different kind of skins and needs. Sometimes, we want to learn more by ourselves. So we work out interactive solution to educate customers as well as sampling.
Touch screen interactive booth
The machine is setup in the store for customers to learn the product knowledge. Follow the step by step Q&A flow, customers understand more their skin condition. And the machine will provide a full set of skin solution best fit their needs. As well as a set of samples to try.
iPad runs the same interactive game as touch-screen booth. The mobile app enable everyone in the shops to play with it inside the shops. As long as the customers learn their skin condition from the iPad, samples will be shared to them according to the result of the game.
2 mins +
on users journey
Estée Lauder Beauty Café Digital Activation
Best Retail Mobile application
2015 Internet Advertising Competition (IAC)
In compliance with Hong Kong’s Personal Data Privacy Ordinance and Accenture’s company policies on data privacy, Accenture is committed to protecting Your personal data.
Accenture would like to occasionally share news about our services, products, opportunities, events and other relevant matters where we believe it would support and enhance our business relationship with You. When sharing such information with You, we will need to use Your contact information, such as: Your name, email address, telephone number, etc. Be assured that Your personal data will be used, processed and held securely in accordance with relevant laws and our internal policies. From time to time, Accenture may need to share Your personal data with selected third parties for Accenture’s internal business purposes, who may include Accenture's related companies and vendors, locally and abroad.
We cannot use your personal data to send you such information unless we have received your consent. Please indicate your consent by clicking on the checbox below.