Bank of China (Hong Kong)

BOC Group Life Website Revamp

19 November, 2014

Visit Project
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BOCG would like to revamp their group website with modern design and enhance the user interface and experience, they would also like to highlighted their promotion products in the main page in eye catching area

To guide the user to easily find their suitable products, highlight the function icon and shortcut to the tools will be also one of the main objectives of this revamp


The revamped website with big rotational banners in order to provide an eye catching area to show their promotion products, also user will be early to find the tools and forms by using the function icon

Product filter will help user easy to sort out the most suitable product for them, and in-order to make the user understand the product coverage before purchase


Project Management/ Sybil Yeung, Cody Heung, Manfred Hui Creative Director/ Lennon Ho Art Director/ Kelvin Choi Designer/ Kat Lam, Cany Pun Developer/ Kong Lee, Bill Yu, Herman Lam System Support/ Michael Leung


  • award-2015-iac-bocg_life_digital_rebranding

    BOCG Life Digital Rebranding

    Best Insurance Integrated ad campaign

    2015 Internet Advertising Competition (IAC)