Body Shaping Facebook Campaign and Flash Mob Event

11 June, 2015

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The newly-launched body shaping cream of Clarins intended to bring out the message “nothing to hide” to all Hong Kong women in this summer. As long as the natural ingredients from plants, the body shaping cream helped to crumble your stubborn fat, better shaped your body and to unveil your perfect body during summer time.


As from the fact that most of the girls were not willing to have their upper arms and belly to be exposed even in hot summer days, our idea was to encourage customers to show your body confidently with the effectiveness of body shaping cream and not to be shy to expose your arms and belly. By then, you could re-design those old clothes into one fashionable piece to show off your body by this summer.


We collaborated with the well-known fashion blooger in town – No7 for the Clarins branded tee which served as the demonstration on how you can keep your body fit and also the tips for DIY clothes in summer. Other than that, tip cards were published and distributed to teach laymen customers how they could DIY their old clothes and encouraged them to participate in the campaign. Moreover, a Flash Mob event – fashion walk was arranged at Causeway Bay to reinforce the message “Nothing to Hide, which models were wearing the re-made branded tees with No7 performing the tee-cutting show.
On social media platform, sampling was arranged on facebook for user registration and drove customers to store. Customers were also invited to submit their re-made tees on facebook. Winners will be rewarded a body shaping treatment offered by Clarins.


Project Management/ Ryan Lee, Nicole Tsang Copywriter/ Lala Lui Designer/ KC Leung Developer/ Chris Chan, Bill Yu Programmer/ Silver Lam



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