Brand HK website is an open window that brings people all around the world up to date with what has happened in Hong Kong, promoting Hong Kong as “Asia’s World City”. Therefore, having a maintainable website to facilitate efficient regular content updates is extremely important. Besides, to increase reach of the content and achieve better performance, it is necessary to improve accessibility for people with disabilities, enhance user experience, as well as leverage social media to spread the content.
To enable Brand HK to take control over the website content, we have built in a customized CMS (Content Management System) which allows frequent and simple updates to be made to the website. It is so easy to use that one could make instant changes to web content without worries about needing the technical skills to modify the codes that built the web design.
To leverage the influence of social media, we have added a suite of social plugins to enable website visitors to share the content seamlessly to social media such as Facebook and Twitter, aiming to drive referral traffic to our website.
With more website traffic generated by mobile devices, we used responsive design techniques that could make the website accommodate screen sizes of desktop, mobile and tablet, to deliver first-class experience on all devices, where the content is always presented correctly.
Level A and Level AA Conformance to WCAG 2.0
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