PacificLink

Customer Loyalty 2014

30 October, 2014

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Challenge

The rise of omnipotent technology has risen the expectations of customers. Winning their loyalty is now harder yet even more needed than ever.

Customer Loyalty 2014 is an annual conference gathering the smartest brains in the industry to share the best practices of pleasing customers. As a principal sponsor, we aim to show it takes new tools to win in new customer loyalty war.

Approach

3 NFC-enabled digital installations are designed to let marketers experience how to enhance customer engagement and leverage Big Data.

NFC
Customer Loyalty program requires identification to provide personalized experience and leverage Big Data. NFC is installed in every installation for personal identification. Once users register their NFC card on mobile, they can enjoy full user journey seamlessly with minimal hustle.
Selfie Booth
O2O Photo Machine brings high quality photo print-out to users and instantly share happy moments online via NFC. It also features a 55’ touch screen showcase your video when no one is around.
Vendox
This is the first O2O Vending Machine which can vividly interact with your customers and serve as a touch point to bring surprises. It also features a 55’ touch screen showcase your video when no one is around.
Crystal Box
Crystal Box has a stunning transparent screen to let you put real products behind the screen. A perfect box to create virtual-reality experience.

 


KEY ACHIEVEMENTS

48%
users completed full user journey

33%
users repeatedly redeemed gifts at Vendox

67%
participation rate – Crystal Box is the most popular installation