To leverage of the viral power of famous KOLs who are able to connect with PANDORA’s ESSENCE and convey the inner self through delicate ESSENCE, as well as able to inspire and trigger audience’s emotional connection to achieve – Creating buzz for brand building, increasing fans’ knowledge, enhancing engagement and driving tactical sales of ESSENCE collection.
To make use of three inspirational ESSENCE WOMEN who shine in their own field and see how they describe their own stories with ESSENCE to build the credibility of ESSENCE collection and create emotional connection. Encourage the fans to watch their story videos and express their own ESSENCE stories with the most representative charm to get a chance to win the prize.
Invite fans to watch the modern women’ ESSENCE story videos, and choose the ESSENCE charm that represents their own value, then share their own ESSENCE story in Facebook to help them explore their true personalities with delicate and meaningful charms. ESSENCE WOMEN will pick the submitted stories to be winners and reward a set of related ESSENCE charm and bracelet as a grand souvenir!
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