FITMIND YogaRun Campaign

3 May, 2015

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Wanna make exercise more fun? Join “adidas FITMIND YogaRun” with #mygirls! To raise public awareness for early psychosis, adidas Women and Early Psychosis Foundation (EPSIO) hosted the “adidas FITMIND YogaRun” charity event on May 3, 2015. Our mission was to support adidas to recruit participants and increase engagement in this meaningful event.


With an inspirational campaign message of “mygirls沒有不可能”, adidas would like to celebrate the special bonds between girls by having them inspiring one another. The support, encouragement and competitive edge that girls have given to each other help them unlock their full potential both inside and outside the gym, the running track or the yoga classroom. The O2O campaign platform was introduced to capture these wonderful moments for our girls.


Campaign Teaser
A campaign site was launched as a hub for all event related content. Before the event, 11 female celebrities were invited to take a series of thematic photos and videos. By sharing their stories on the campaign site and different social platforms, the campaign message was amplified so as to capture the attention of the mass.

Social Connection
For those who missed the deadline of public registration, the way to win an event ticket was to upload an inspiring photo on Instagram with the campaign hashtags. All submission would then be gathered on the campaign site. Followed by a selection process, winners of the Instagram campaign were invited to attend the YogaRun event along with a friend and receive a special gift as an additional incentive in return as they joined us.

LED Wall Display and Insta-Print
In hope for letting everyone enjoy a spectacular time in the YogaRun event, we had set up a LED Wall display program to allow participants to share their photos with the designated hashtag “#mygirls沒有不可能”. Participants could also choose to keep a photo of their professional shot with a thematic photo frame, which were printed out instantly at the photo booth.


Project Management/ Wing Chow, Andrea Wong Copywriter/ Yetta Yang Designer/ Rings Yan, Ki Lam Motion Graphic Designer/ Aporia Lee Developer/ Kong Lee, Don Chan, Snowie Mok Programmer/ Lung Chan, Lynn Chan System Support/ Harvey Tang, Endo Yeung


photos were uploaded during the campaign period

likes were received for the uploaded photos in total

thematic photos were printed out during the event