2014 X’mas Campaign

24 December, 2014

Visit Project
  • thematic mini-site
  • mobile friendly mini-site


Wish you a merry Christmas! It is time to have a party with friends and your beloved one! In this year-end festive season, Forevermark wants ladies to stand out from the crowd and shine like a star with wearing the precious diamond jewelries in the party. Let’s us prepare Christmas party together with all ladies! Being the appointed digital agency of Forevermark, our mission is to create the awareness of its diamond jewelry collections through social media and expand friend base of its Facebook fan page in this Christmas.


What is the essential of being the most attractive one in the Christmas party? In addition to the classy outfits and make-up, the diamond is the finest and luxury jewelry that let ladies truly exude femininity and charm. With this idea in mind, we hold a lucky draw that prepared different Forevermark diamond jewelry collections for ladies accessorize with their outfits. People can choose their favorite diamond jewelries for the party dress-up as well as have a chance to win the grand prize!


To realize the campaign idea and meet the objectives, we built a mini-site with one-of-a-kind jewelry showcase web design and Facebook connection functions. After the diamond jewelry selection, people needed to submit their personal information with registration form. We collected all submission results and unveiled which is the most liked jewelry category. To draw more attentions of this lucky draw, we encouraged people to share it with their friends on Facebook.


Project Management/ Andrea Wong, Ray Tang, Sandy Lee Art Director/ Natalie Wan Designer/ Stanley Leung Developer/ Snowie Mok Programmer/ Lung Chan


registered submissions

Facebook likes within a month

share to Facebook