Forevermark

Selfie Booth at A Night of Promises

11 June, 2014

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Objective

Forevermark, the diamond brand of the De Beers group of companies, is celebrating the launch of its ‘A Promise Shared’ Campaign with the world premiere of the Forevermark ‘Infinite Films’, an innovative new digital advertising campaign directed by famed Hollywood director Tony Kaye at the ‘Night of Promises” event held in Hong Kong. Our mission is to preserve every exclusive moment of our guests and enrich their social activities through the offline and online space.

Idea

Selfie is a very popular activity nowadays, especially when people dress up for important events. That’s why we installed a NFC Photo Booth to the event venue on the pier. From it guests can take photos of not only themselves but also the decent decorations and the view of Victoria harbor. We distributed NFC-enabled wristbands as souvenir and guests can use it to connect their Facebook account with the booth. This allows their photo to be instantly shared to Facebook, together with the precious printed copy.

KEY ACHIEVEMENTS

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33%

event guests have interacted with the booth

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60%

players register the wristbands with their Facebook account