PANDORA launched the Hong Kong e-store recently. To celebrate this highlighted issue and drive traffic to the e-store, PANDORA would like to hold an unforgettable activity to introduce and promote the e-store. At the same time, PANDORA also wants to celebrate the warmest Christmas festival with the loyal fans and public. Therefore, PANDORA decided to create a warmest digital Xmas card campaign to attract people and deliver the personalized blessing!
Christmas is a time to show affection to your loved ones. Yet, it is always a great timing to be frank and true to your partner and friend. Tell your sincere sentence to your loved ones during this festival. Through joining the PANDORA HEAR MY LOVE campaign, the 3D Xmas audio card with the warmest message of love will be sent along with the gift brought from PANDORA e-store as a Christmas surprise!
We created facebook application catering both desktop and mobile version which is able to record the voice message as well as produce a customized Xmas e-card. Participants can record their audio and fill in their names, and then they can choose to send out as e-card or send the physical 3D elegant Xmas card with purchased items in e-store in one go.
After participants prepare the Xmas blessing audio, it will drive them to PANDORA e-store and purchase items as a Christmas gift, and the physical 3D elegant Xmas card with recorded audio message will be added into cart automatically as a bonus to participants. The recorded audio track will be transferred to the 3D Xmas card by downloading from backend system, and create an exquisite 3D Christmas card with the voice message. The PANDORA items and warmest Xmas card will be delivery to receiver in one go as a big surprise! Once receiver opens the card, and he/she is able to listen the warmest audio message.
If they choose to send the e-card online only, it can be sent by email or share by facebook to their loved one. It can also send through whatsapp in mobile version. No matter by what means, participants can share their blessing any time.
Digital Installation in MTR
Participants recorded their message through online campaign site, and PANDORA also encourages participants to visit PANDORA Xmas installation at MTR central station to listen the audio with loved one. Participants can see the surprised look on their loved one’s face by taking him/her to scan the generated QR code from campaign site at the outlet at MTR Central Station to hear the recorded heartflet message.
PANDORA “HEAR MY LOVE” Xmas Campaign
Excellence in Luxury Marketing - Bronze
Marketing Excellence Awards 2016
PANDORA “HEAR MY LOVE” Xmas Campaign
Best Use of Digital - Bronze
Markies Award 2016
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