HKJC

HKJC – Digital Night

6 May, 2015

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Objective

Happy Wednesday has earned a reputation among this city’s fun lovers. HKJC wants to make it even more special with digital enhancement. That’s why PacificLink is appointed to take up this task to transform the experience for the special Digital Night.

Idea

Happy Valley is a huge place. But what if we can connect people in different zones to have some fun together? We set up 2 photo booths and team up visitors to tackle a puzzle challenge.

Approach

Game’s Concept
In co-operating mode, player can see the puzzle movement controlled by another player and see the teammate’s face via web cam in real time. They need to complete the puzzle with teammate in limited time. Think it is easy? Cooperating is more difficult than competing with each other. The single player mode can also allow player to play alone when waiting for new player.

Facebook share
Player can join the lucky draw when they share this funny moment to their Facebook as a part of HKJC O2O strategy.

Credit

Project Management/ Kenix Wan, Derek Ho Creative Director/ Lennon Ho, Don Chan Art Director/ Kelvin Choi Copywriter/ Yetta Yang Designer/ Wingyee Mok Developer/ Kong Lee Programmer/ Lung Chan System Support/ Michael Leung, Harvey Tang, Endo Yeung


KEY ACHIEVEMENTS

250+

No. of Players

50%+

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