Hoe Hin Pak Fah Yeow is a well-known medicated embrocation in Hong Kong, which has been manufactured for 88 years. Hoe Hin has strong commitment to corporate social responsibility and is dedicated to support for charity organizations. In April 2015, Hoe Hin White Flower Embrocation rolled out the first Facebook campaign with the objectives of reinforce socially responsible image and drive product adoption in local and oversea markets.
Almost every person would suffer from the discomfort of travel or motion sickness when they are traveling by air, land or sea. Hoe Hin Pak Fah Yeow can always be there to help people in the relief of those stuffed-up feeling and make the trip more comfortable. With these rationales behind, we delivered the campaign message of “Pak Fah Yeow is your best travel partner” to audiences. We designed a mini game with an idea of smart traveler’s must-have travel items.
Mini Game and Product Sampling
With the objectives and idea in mind, we developed a travel themed mini game in which users must match all the items and match them with corresponding descriptions within 90 seconds. For every successful game completion, Hoe Hin donated US$2 to UNHCR Hong Kong, Hong Kong Dog Rescue, Banyan Elderly Service Association and Oxfam Hong Kong. After playing the game, fans could get a free sample of Fuzai 239 through registration with their personal information.
We used a direct and effective strategy to promote the campaign to our targeted audience, by Facebook social ad placement and social sharing, Hoe Hin Pak Fah Yeow fan page recorded a 50% of fans number increase during the campaign; soft-selling approach and travel tips attracted user’s attention and created strong stopping power.
participants of mini game
total page views
no. of fans
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