Hong Kong Express

Facebook Campaign

23 August, 2013

Visit Project
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With the commencement of the new LCC (Low Cost Carriers) airline – Hong Kong Express, PacificLink was appointed to set up her brand-new facebook fan page and launch her first-ever “Dream Destination” campaign in late July 2013 to build awareness in the social media platform.


To create market buzz for the launch of this new fan page, the “Dream Destination” facebook campaign viral out by facebook sharing among online users. Show some love for your favorite destinations, you are the one to decide where to go.” In this facebook application, fans just choose their most favorite destination in the list, state the reason and the most original answer will be rewarded with 4 free round-trip tickets to that destination. Throughout this thrilling campaign, 9,000 new fans are recruited with over 1,300 participations in two weeks.

Why not Join and support this Hong Kong’s own low-cost airline and stay tuned for the hottest promotions upcoming!