HK Express is planning to reinvent itself as Hong Kong own low cost carrier to stand out from its sister airline HK Airline and strengthen the group’s position in the market. They need to have a brand new website so as to have a much more focused marketing towards the target customers and emphasis on online channel selling.
To stand out from its sister airline HK Airline, HK Express builds up a new corporate identity – Hong Kong Own LCC. With the lifestyle tagline and visual using, the website can easily catch people’s eyeballs and brand value grows exponentially in the mind of the customer. Also, an all-new booking environment will release in coming October, customer can purchase air ticket online directly. The overall development of website enthusiastic in bringing a customer-oriented booking environment, engaging social media platform and holistic digital brand experience to the customer, hence, the website try to offer customer an intelligent advisor based on their specific needs and social media components.
Feeling excited already to fly with HK Express? Commence sales for flights will start in late October. Starting by explore Asia, and more destinations are coming soon.
Stay tuned and visit http://www.hkexpress.com to hearing more about HK express movement in the coming months!
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