Hotels.com

WeChat Account

6 March, 2015

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Objective

Looking forward to further enhance her local social media exposure, Hotels.com actively considers establishing on top of her already mature Facebook fanpage.

Considering rejuvenating her social media fanbase, Hotels.com might as well looking forward to more infotainment based content in her very new channel as well.

Idea

With our professional team possessing years of experience in mass media publications, we created quality, interesting and highly-viral travel related content to maximize the followers’ engagement.  Those are ranging from comprehensive coverage of various hotels among hot travel locations, to fun-filled travelling tips and few known facts.

Soft-selling of offers on Hotels.com website, together with call-to-action stimulate Hotels.com mobile app download are also tactfully implemented to our engaging content.

Creative social campaign ideas were applied to stimulate further fanbase growth and directly trigger patronage with discounts giveaway.

All of above enable us successfully established a decent new social channel for Hotels.com on WeChat – a budding mobile SNS which is comparatively new and unexplored to many local operations of different tourism brands.

KEY ACHIEVEMENTS

4,000+

Facebook fans within first half month of fanpage launching