Hysan Place, a young shopping mall located at the heart of Causeway Bay, has started its business since August 2012. Emphasizing on hipness, the mall showcases nearly 120 most sought-after brands and boutiques. Shoppers could enjoy hanging out and having fun with friends with an unforgettable shopping experience.
The first key step to promote and uplift brand image is to draw as much attention from shoppers and tourists as possible. We PacificLink have been appointed with the mission of setting up and managing the Facebook and Weibo pages of Hysan Place to ensure the gate of interaction is always open to fans on social media platforms. Through these channels, the fans could receive timely lifestyle sharing and merchants’ updates and could take part in wall games from time to time for leisure or fun. It is our final goal to build up trust and bond between the fans and Hysan Place online and offline starting from their engagement and involvement on the social media platforms.
Hysan Place is a young and hip shopping mall, and it intends to target the group of audience who are in constant pursuit of a trendy and quality lifestyle. We therefore develop a content marketing strategy by creating trendy and interesting topics tailored to fit the young image of the brand. We have also prepared some Facebook interactive games to engage and update the fans with the latest promotions. This is one of the examples of a real application of O2O marketing strategy applied to Hysan Place and its social media platforms.
To meet the objectives, we prepare a collection of contents that align with current trends and amusement to get fans engaged to the platform. All messages are presented in Chinese in a casual tone with some Emoji occasionally to make the messages more entertaining to the eyes of the mass public. It is a viral marketing set in motion as it is the nature for people wanting to share something interesting to people they love. Other posts providing information of different merchants act as a notification to fans to let them know about the latest updates of the mall so that they could visit the mall whenever they find anything that amuses them.
Facebook fan growth within two years
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