ICBC Asia would like to revamp their official website to provide a completely new design and better user experience. Besides, they would like to re-organize the site structure and more useful information can be found in the new site.
We had design some new features in the revamped site to fulfill the objectives. In the revamped site, we made the Internet Banking Logon interface more prominent. The heroic banner can also provide more customer-centric promotional messages. And more intuitive services categorization in the floating top main menu. Also, the branches information and location map is now richer and clearer. To conclude, the design is now fitting the current user’s experience in Hong Kong.
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