Invisalign

Key Moments

23 June, 2014

Visit Project
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Objective

Based on the official research from Hong Kong Dental Association, nearly 80% people in Hong Kong are having the teeth misalignment issue. In order to improve the public awareness to this, Invisalign decided to through a digital campaign spreading out this message.

Idea

YouTuber is a new trend and some of them are famous and always can make noise on the internet. In this campaign, a popular YouTuber Ming jai is collaborated with us. We release 3 videos about the Teeth misalignment issue acted by Ming jai in Teaser which can help to create awareness. And an interesting game release after Teaser which is guessing the script said by Ming jai can award a free Invisalign teeth alignment treatment.

Approach

Create Awareness
Collaborating with a famous YouTuber can successfully draw people attention and make noise on the internet.

Facebook Viral marketing
A Facebook post on Ming jai fans page can successfully increase the campaign site’s traffic.

Interaction
Guessing the script after watching the video is a great interactive example.

Please have a nice experience here.

KEY ACHIEVEMENTS

results-ico-01

3,443

visitors within 5 days

results-ico-02

117

participants within 5 days