Hong Kong Express

Keep Calm and Fly with HKE Facebook Campaign

15 December, 2013

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Upon two successful digital campaigns on Facebook fanpage, Hong Kong Express aims to reward passionate fans, boosting page engagement to next level and utilize fans love for sharing and showing off on social media to further enlarge the fanbase.

Blending the fun of “Keep Calm and” internet quote phenomena and great buzz of “Selfie”s becoming of “Word of 2013”, PacificLink created the selfie photo contest campaign “Keep Calm and Fly with HKE”.  Here, we leverage on both Facebook app’s capability to engage new fans and simplicity of execution of Facebook album “voting”.

With days before the campaign ends, Hong Kong Express already scored 500+ participants plus 8,000+ fan growth in less than 3 weeks running time.