Maxim’s would like to revamp this website for Chinese New Year to present a warm and trendy image to public. Moreover, new products promotion and CNY gift sets are recommended via website and social media to induce more sales possibilities.
Maxim’s promotion with a pretty girl as key visual in homepage is catching consumers’ attention and delivering a warm greeting message. In this Maxim’s Chinese Pudding website, the latest CNY products information is shown. Consumers can read the new products details and price discount message clearly by this simple layout design. In addition, the nice food shots visuals enhance the level of attraction and so attract consumers to purchase for tasting. The Facebook sharing icon is also located on every page in order to spread the brand message through various platforms, increasing brand awareness and penetrating new customer segments. Overall art direction of website is presenting a simple, warm and trendy image for Maxim’s branding. And this delivers a direct CNY message to target audience.
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