Maxim's

Maxim’s Chinese Pudding Website

7 February, 2013

Visit Project
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Objective:

Maxim’s wants to revamp their website so as to present a more vitality and trendy image to public. Also, they want to share their latest TVC and lovely CNY Greetings via website and social media tool in order to maximize sales possibilities.

Solution:

The Maxim’s Chinese Pudding Website offers the latest products information including new products details and price discount message. With the beautiful and attractive food shots visuals, the products’ selling points is highlighted. Also, Facebook sharing icon is located on every page which can help to amplify the brand messages across multiple platforms, increasing brand awareness and penetrating new customer segments. The overall art direction of the website aims at present a more vitality and trendy image, hence, the lovely child element is used on homepage with the TVC button so as to catch people’s eyeballs and bring a refreshing new look to users.

Key Achievements

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Increase

Site visitors after revamp.

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Increase

Brand message sharing across multi platforms.

Let’s taste the delicious Maxims chinese pudding now!