Mooncake 2015 Campaign Website

10 July, 2015

Visit Project
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“Share your love with your beloved ones in Mid-Autumn Festival.”

This is a campaign website which aims to provide comprehensive pricing information, i.e. early-bird price, and promote the sales of Häagen-Dazs’s mooncake before Mid-autumn Festival 2015. To facilitate the promotion and enhance the user experience, users are able to fill in an online ordering form for bulk purchase easily so as to boost the number of order.


In order to encourage more users to browse the product catalog and complete the bulk purchase form, grand product visuals and website design are the key focuses which drive more conversions. Mobile-friendly web design is considered for mobile device users as well for better mobile marketing.

Not only maintain the high-end brand positioning, the pricing information will also keep up-to-date. Thus there will be more returning and new visitors brought to the website. Wanna order some boxes of Häagen-Dazs Mooncake with early-bird price? Stay tuned!


Project Management/ Grace Chan, Sybil Yeung Designer/ Mok Developer/ Chris Chan, Herman Lam Programmer/ Man Wong