Competitors of Fidelity Investments (HK) Management create games and indices to evaluate and measure retirement readiness for members, so as to encourage them to get better financially prepared for their retirement. Fidelity Investments (HK) Management would like to introduce their “Fidelity MPF Readiness Index (RI)”, in order to
Planning way ahead for retirement is like training for a marathon. The earlier you start your planning, the better your outlook will be. By quantifying your future financial need with “Readiness Index”, you will be aware of the your readiness levels and receive professional planning advice to ensure a better retirement.
Apart from luring people to participate the campaign from paid ad and organic search, it is also suggested to create a corresponding ever-green module in Fidelity HK corporate website, explaining MPF Readiness Index and cross-selling services to target customers.
We therefore worked closely with client to build the extra module in corporate website abiding by their CMS structure and rules in production environment. On top of the mini campaign site, we adopted the calculation matrix provided by 3rd party vendor to complete the assessment.
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