Thematic Website Revamp

15 April, 2015

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A thematic website aimed to educate scheme members on “how” and “what factors” to consider when making decisions at six decision points of the lifelong MPF investment process was launched. This thematic website was also developed to provide Campaign-specific information to the public. To facilitate the public to obtain comprehensive information on MPF investment, the MPFA plans to develop a new IE Thematic Website to replace the two existing thematic websites.

The JJ Five Band (“JJ Five”) was developed as tools to educate scheme members on the features and risk levels of the five major types of MPF funds in a light-hearted approach. The characters have been widely used in different forms of publicity items, such as TV APIs, fund publications, print and out-of-home advertisements.


We provide a flexibility of content management on client side with minimal effort to update the website banners and videos without tech-savvy administrator to support the process.
We also built this platform as a one-stop integrated channel. Users can click through our website to visit MPFA games and MPF calculators. To learn more about the MPF knowledge and self MPF conditions.
We highly concern about user interface and presentation on the extensive information within this thematic site. We focus to use colorful layout to differentiate sections and entertain eye-balls. Also diagrams and charts replace text to facilitate reading.


Project Management/ Ray Tang Designer/ KC Leung Developer/ Snowie Mok, Toby Ho Programmer/ Kening Li


1 min
average time on page

4.5 mins
average section duration

website returning rate