PacificLink

Digital Hero

23 June, 2014

Visit Project
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Challenge

Digitization is re-defining business in customer engagement and strategic optimization. Although the transformation has seen many success in Europe and US, Hong Kong market is still hesitant to embrace the change.

Solution

Business is better with digitization. Customers want more engaging experiences. Some heroes can make this happen.

We use this message to call for the brave and visionary “Digital Hero” to join this revolution. We brand 4 digital services as superpower and invite marketers to acquire them. 2 machines are created to let marketers experience the magic of digital innovation: O2O Photo Booth uses web socket to realize seamless connection; O2O Vending Machine detects user to create a highly contextualized interaction.

Be a zero or hero? Unleash your powers now!

 


KEY ACHIEVEMENTS

69%
of users took booth photos with mobile remote feature.

120+
souvenir boxes were being picked up.

55%
of users were social connected to the machines.

Awards

  • award-2014-mea-pacimlab

    PacimLab

    Silver in Best Production Team

    Mob-ex Awards 2015