The main objectives of the PANDORA AW16 Press Event are to create customer and guests’ interests towards PANDORA newly launched products; to maximize online & offline coverage; to give a good impression to our guests; and to maintain the brand’s image as an affordable luxury jewelry brand in Hong Kong.
PANDORA visions to be the world’s most beloved jewelry brand. In the past few years, PANDORA was expending their business rapidly in Hong Kong. Before the official launch of the new collection, they always hold a press event and invite lots of celebrities as guests. This time – like we always do – we have a new Collection Launch Events for the Autumn and Winter Collection, as well as the long-awaited PANDORA Rose and ESSENCE collection.
Wanting to keep our guests and fans online feeling refreshed about the event, we have set up a whimsical boomerang booth and had LIVE videos broadcasted on the PANDORA’s Facebook Fan Page to engage our guests and fans altogether. Because neither the boomerang booth nor LIVE videos have ever been used in other local jewelry branded event, these two elements worked out well in grabbing the attention of our guests and Facebook audience.
Boomerang Video Booth Innovation Installation
We have constructed an engaging video booth with the boomerang effect video. With the video saved as the shareable GIF format, guests could share their video on Facebook and email via QR codes and other social media platforms with ease.
Runway Show Arrangement x Facebook Live Video
With the runway show presenting PANDORA’s latest collections of the coming season, audience was offered a brand new experience by PANDORA in exploring how the new products could serve them in all occasions. Facebook viewers might not have the chance to be at the venue, they could however express how they feel about the event using the reaction emojis instantly.
unique views and 600 total engagements from Facebook audience
of guests took their boomerang videos
videos were captured during a 2-hour event
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