Pandora

Selfie Booth at PANDORA AW2014 Gala Dinner

15 September, 2014

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Objective

PANDORA, a world-renowned jewellery company, announces its Autumn Collection 2014 from a series of stories that transpire from mysterious and mystical woodlands to star-studded midnight blue skies. Our mission is to express their individual style and preserve every precious moments with guests. Let’s connect social media platform and enrich O2O experience with PANDORA’s high quality hand-finished jewellery this autumn!

Idea

In this day and age, selfie is a very popular activity no matter normal persons or famous stars. Especially when people dress up elegant, photo taking becomes a must. Therefore, we installed a social media connected photo booth for recording the unforgettable moment in this grand event.

Approach

Once the guests take photo via the booth, their photo will upload to PANDORA’s fanspage album automatically and allow share to personal facebook optionally. The photo also printed out instantly to be a precious souvenir for the guest!

 


KEY ACHIEVEMENTS

90%

event guests have interacted with the booth

50,000+

views generated on album (Total unique user for each photo)