In order to educate citizens that the home’s air quality can cause different kind of health problems, Philips would like to spread out the message that their new type of Air Purifier can greatly enhance the home’s air quality. And hence they sought for a professional team helps them to bring this message to the target users.
To let the users trying the Air Purifier is the most direct way for the target users to understand how good the product is. They can share their good experience to their friends after using and hence more people knows the Air Purifier.
To set up a Facebook campaign site which used for recruiting the ambassadors to try the Air Purifier. The qualified ambassadors are having many fans in their Facebook’s fans page, personal blog or other social media platforms. And they helped to share the using tips, comments about the Air Purifier after trying in their social media platforms. The real comments shared in different social media can greatly help to viral the message.
Other ambassador programmes keep coming!
over 150 participants within 1.5 weeks
Almost 2,000 visitors interested to the campaign
More than 20 well-known KOL joined the programme
In compliance with Hong Kong’s Personal Data Privacy Ordinance and Accenture’s company policies on data privacy, Accenture is committed to protecting Your personal data.
Accenture would like to occasionally share news about our services, products, opportunities, events and other relevant matters where we believe it would support and enhance our business relationship with You. When sharing such information with You, we will need to use Your contact information, such as: Your name, email address, telephone number, etc. Be assured that Your personal data will be used, processed and held securely in accordance with relevant laws and our internal policies. From time to time, Accenture may need to share Your personal data with selected third parties for Accenture’s internal business purposes, who may include Accenture's related companies and vendors, locally and abroad.
We cannot use your personal data to send you such information unless we have received your consent. Please indicate your consent by clicking on the checbox below.