Philips VisaPure MEN Essential Social Media Launch Campaign

4 December, 2015

  • case_photo
  • 960x490_2


Philips aims at launching VisaPure MEN Essential facial cleansing brush for Men market in Hong Kong for the first, with an impressive social media campaign to raise awareness about this product


“Men’s Insistence on Dream” is the key message of the campaign. We make use of a thorough content plan to position and promote VisaPure MEN Essential as the best companion for every men. Leveraging on well-known local sport players’ stories and their sharing about VisaPure MEN Essential, we build up a positive image for the product, and connect the brand to our target audience by their support to those sport players.


We create a comprehensive  and content-centric campaign to promote Philips VisaPure MEN Essential  under the theme “Men’s Insistence on Dream”. We line up 6 KOLs from sport related field who are well-known for their insistence on their dream, and also have extra need on skin care problem. To move our targeted audience, we bridge the gap between our audience and our products, by leveraging  6 KOL’s touching stories,  which are all about their “insistence”, and we link them up to Philips brand message – insistence to keep your face clean.
We utilize a thorough content plan to accumulate the momentum and maximize the noise and engagement for VisaPure MEN Essential.



Project Management/ Raymond Kwan, Jim Ho Creative Director/ Kelvin Choi Copywriter/ Jim Ho Designer/ Ming Chan


Total video views

Total reach

Wallfeed game participation