Philips aims at launching VisaPure MEN Essential facial cleansing brush for Men market in Hong Kong for the first, with an impressive social media campaign to raise awareness about this product
“Men’s Insistence on Dream” is the key message of the campaign. We make use of a thorough content plan to position and promote VisaPure MEN Essential as the best companion for every men. Leveraging on well-known local sport players’ stories and their sharing about VisaPure MEN Essential, we build up a positive image for the product, and connect the brand to our target audience by their support to those sport players.
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