Bliss Concept

Run Mcmug Run App

28 October, 2013

Visit Project
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Following last year’s success, this year we collaborate with Bliss Concept and Innovation and Technology Commission again to educate public about green living, introduce green technology and promote the InnoCarnival 2013.


We create an addictive game to let users control the lovely Mcmug to collect green seeds. To drive organic and viral growth, the game is connected to Facebook so that users can ask their real friends for help and share “treasures”. To make the game even more interactive, the hidden stage of the game can only be unlocked by an on-site location check-in, a feature that will bridge the gap between online and offline experience and drive online users to the event.

Download now to play with this little lovely Mcmug!


  • award-2014-mea-mcmug

    McMug x ITC App

    Silver in Best App - Gaming

    Mob-ex Awards 2015