Tamashii show 2015 in Toys”R”Us Hong Kong displays the most update-to-date series of Tamashii buddies figures to their big fans. Fans can enjoy and purchase the new figures at the Harbour City Toys”R”Us retail store.
In an attempt to try something more than the traditional figures display box, Toys”R”Us wants to invest on ideas of new figure display installation with game interaction.
As a creative digital agency, PacificLink would love to bring client to new digital insight. We place 3 models in our latest digital innovation – Crystal Box. It showcases the models with great visual and sound music and elevates the retail store experience to new level.
Crystal Box Installation
With a stunning transparent screen, 3 models have been put behind the screen inside the box. It’s a perfect box to create virtual-reality experience. Guests can play the video by touching the screen of the box and real models would be displayed inside with flash animation on top.
In order to have more interaction with guests, a game section is included. Guests can preview the video and products’ detail slide show, a question will be asked and guests can choose the correct answer. Guests would then be driven to Facebook page to check if they get the rewards.
After choosing the correct answer of the Q&A section, guests are invited to input their star card ID in order to get 3X membership points if they purchase the model figures. Besides providing reward to our members, we can also learn their behavior by tracking data in Crystal Box.
guests experienced the installation in 2 weeks
key participants played the games
users are intrigued and explored product details
In compliance with Hong Kong’s Personal Data Privacy Ordinance and Accenture’s company policies on data privacy, Accenture is committed to protecting Your personal data.
Accenture would like to occasionally share news about our services, products, opportunities, events and other relevant matters where we believe it would support and enhance our business relationship with You. When sharing such information with You, we will need to use Your contact information, such as: Your name, email address, telephone number, etc. Be assured that Your personal data will be used, processed and held securely in accordance with relevant laws and our internal policies. From time to time, Accenture may need to share Your personal data with selected third parties for Accenture’s internal business purposes, who may include Accenture's related companies and vendors, locally and abroad.
We cannot use your personal data to send you such information unless we have received your consent. Please indicate your consent by clicking on the checbox below.