In view of the fact that TDS website was last updated in 2002, new design and development of the website is essential to draw awareness and create a more user-friendly platform for members’ use, encouraging the usage and improving stickiness through user-friendly, creative and interactive design and applications. Meanwhile, there is need to uplift the club image and be consistent with presentation under HTI (Hotel and Tourism Institute)/ CCI (Chinese Culinary Institute)/ ICI (International Culinary Institute).
A clean and vibrant web design is applied to TDS website, in order to have a brand-new image online. Different restaurants under TDS are introduced in the website so it is easier for users to have visualization on the environment and services provided by TDS.
Promotions and main messages are placed in the eye-catching area to encourage members to view the menus and make reservations online.
By logging on the membership system, members are able to update their profile so as to receive direct marketing information from TDS.
To make it more convenient to be browsed by the public, TDS website is a mobile-friendly website which could be accessed and viewed on different mobile devices. It also adopts webs accessibility and meets the Sliver Award Web Accessibility Recognition Scheme.
Further, a tailor-made CMS and membership system are developed for TDS’ use for website update and membership management, which definitely helps the front desk operation and online marketing activities.
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