X’mas Special – Make A Wish In Starry Night

15 December, 2014

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PANDORA merry-go-round is coming to town! To feature the winter and Christmas festival, PANDORA merry-go-round has been stationed in iSquare Tsim Sha Tsui, Hong Kong from December 2014 to January 2015. To express the seasonal joy and introduce the merry-go-round to public, PANDORA decided to create a brand new mobile App to attract people and deliver blessing!


Christmas is a joyful festival in Hong Kong, and public loves hanging out for celebrations in famous landmarks. Photo-taking to keep the moment is a must. Therefore, we decided to create a mobile camera App that can make a warm wish under starry night theme. The photo and wish will be displayed to a huge TV wall in Nathan Road and PANDORA’s facebook fans page to spread this fabulous atmosphere. Fans will even enter automatically into a lucky draw to win wonderful prizes!


Mobile Application & Christmas lucky draw
We created a mobile application with special photo taking function. Fans can select special starry night effects and frames to make awesome photos. This beautiful photo can be easily turned into a greeting via sharing on Facebook, Whatsapp, and other popular channels.

TV wall display & Facebook application
When fans submitted the photos to join the campaign, their tailor-made greeting photos will be displayed in PANDORA Facebook Fans page and huge TV wall.

For the TV wall, the photos will be displayed on TV wall in regular time during the whole December, and especially in real time during 24-Dec to 31-Dec 2014 to enjoy instant gratitude.

Fans can rewind all the wishes and unforgettable photos in PANDORA Fans page application to enjoy all the warm and sweet moment in this Christmas!


Project Management/ Kenix Wan,Rainbow Wong Creative Director/ Lennon Ho, Don Chan Art Director/ Kelvin Choi Designer/ Kat Lam Developer/ Kong Lee, Cyrus Au, Bill Yu, Herman Lam Programmer/ Lung Chan, Lynn Chan


Unique users download

users participated during event period

mins played in TV wall


  • award-2015-christmas_total_brand_campaign_bronze

    Pandora AW 2014 Christmas Total Brand Campaign

    Best Use of Retail - Bronze

    Markies Awards 2015

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    Pandora AW 2014 Christmas Total Brand Campaign

    Best Use of Integrated Media - Silver

    Markies Awards 2015

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    Pandora X’mas Special – Make a wish in starry night

    Best Use of App - Gold

    Markies Awards 2015

  • award-2015-iac-pandora_xmas_special2

    PANDORA Xmas Special – Make A Wish In Starry Night

    Best Shopping Mobile application

    2015 Internet Advertising Competition (IAC)