X’mas Weibo Promotion Event

31 December, 2013

Visit Project

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Christmas has gained importance in China market the recent days.  It turns from a foreign festival to golden sales opportunity that few affordable luxury brands can afford to miss.  PacificLink and PANDORA together created the “PANDORA Winter Wonderland” Weibo game campaign.

This Weibo campaign aims at gaining China followers’ affinity towards the brand with small souvenirs and reward patronage by offering cash voucher grand prize.

Attracted by the simple game mechanism, instant prize winning and abundant numbers of gift, more than 1,000 game participants and close to 1,000 per day fan growth are recorded in the first 2 days of the campaign.  Further boost in engagement and fan growth for the page until year end 2013 are expected.