This Weibo campaign aims at gaining China followers’ affinity towards the brand with small souvenirs and reward patronage by offering cash voucher grand prize.
Attracted by the simple game mechanism, instant prize winning and abundant numbers of gift, more than 1,000 game participants and close to 1,000 per day fan growth are recorded in the first 2 days of the campaign. Further boost in engagement and fan growth for the page until year end 2013 are expected.
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