HKGOV

Youth.gov.hk Selfie Booth at Education and Career Expo 2015

24 February, 2015

  • PageImage_01
    PageImage_01
  • PageImage_02
    PageImage_02
  • PageImage_03
    PageImage_03

Objective

Youth.gov.hk, launched by Efficient Unit(EU) and RTHK, provides online services to young people aged between 15 and 24. Supported by more than 40 Hong Kong Government departments and more than 150 related organizations, Youth.gov.hk hopes to establish a close relationship with mainstream society and support them to have a better life in Hong Kong.

In February 2015, we worked with Youth.gov.hk on booth setup in Education & Careers Expo, organized by HKTDC in Hong Kong Convention and Exhibition Centre. The purpose of the booth is to promote Youth.gov.hk and provide fruitful information on government jobs & career jobs after study.

Idea

We trailor-made a photo booth with attractive design and different career’s frames. To give a feeling of being a professional and have fun, the Photo Booth includes some interesting images, such as fireman, successful person and pilot. Visitors enjoyed and had the memorable moment with friends in front of the booth. As a result, the Photo Booth successfully drew visitors’ interests to the booth and increased traffic. Meanwhile, we provided booth arrangement such as promoters’ arrangement, backdrop, artwork production and materials’ rental to give visitors a better understanding on Youth.gov.hk and career paths in different jobs.

Approach

Users can follow few steps to proceed the selfie process in the photo booth directly. Afterwards, users can use QR code and other mobile applications to download the image and printed copy for souvenirs. At the same time, the photo taken by visitors automatically uploaded to Youth.gov.hk Facebook fanpage to provide a real-time content to Facebook fans.

Credit

Project Management/ Sybil Yeung, Nikki Chan, Rachel Lo, Art Director/ Kelvin Choi Designer/ Clark Wong Developer/ Snowie Mok Programmer/ Kong Lee, Cyrus Au, Lung Chan, Lynn Chan System Support/ Endo Yeung


KEY ACHIEVEMENTS

1,500+

visitors have interacted with selfie booth