The ZX FLUX is the new must-have adidas Originals icon for the streets, and it represents a legacy of the ZX shoes family’s pioneering spirit and fearlessness for change. The brand positions ZX FLUX with long-term growth and continuing franchise in mind. Highlighting its importance, a pop-up store, as known as the ZX FLUX Lab, was setup at Causeway Bay to create awareness towards this newly launched series. Our mission is to realize virtual online traffic into physical shop visits, at the same time maximize customer excitements at the pop-up store.
We leveraged execution of laminated card with optical illusion to create an animation of ZX FLUX’s transformation. Customers could first register through our campaign site http://www.adidas.com.hk/zxflux and get their card with personalized message later at shop, it is a souvenir in return to their visit. They would find the hidden message at the end of the animation which unveils the secret personalities hidden behind their own name.
cards were produced and distributed through the pop-up store operation period
In compliance with Hong Kong’s Personal Data Privacy Ordinance and Accenture’s company policies on data privacy, Accenture is committed to protecting Your personal data.
Accenture would like to occasionally share news about our services, products, opportunities, events and other relevant matters where we believe it would support and enhance our business relationship with You. When sharing such information with You, we will need to use Your contact information, such as: Your name, email address, telephone number, etc. Be assured that Your personal data will be used, processed and held securely in accordance with relevant laws and our internal policies. From time to time, Accenture may need to share Your personal data with selected third parties for Accenture’s internal business purposes, who may include Accenture's related companies and vendors, locally and abroad.
We cannot use your personal data to send you such information unless we have received your consent. Please indicate your consent by clicking on the checbox below.