adidas, adidas Originals

ZX FLUX Pop-up Store

12 May, 2014

Visit Project
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The ZX FLUX is the new must-have adidas Originals icon for the streets, and it represents a legacy of the ZX shoes family’s pioneering spirit and fearlessness for change. The brand positions ZX FLUX with long-term growth and continuing franchise in mind. Highlighting its importance, a pop-up store, as known as the ZX FLUX Lab, was setup at Causeway Bay to create awareness towards this newly launched series. Our mission is to realize virtual online traffic into physical shop visits, at the same time maximize customer excitements at the pop-up store.


We leveraged execution of laminated card with optical illusion to create an animation of ZX FLUX’s transformation. Customers could first register through our campaign site and get their card with personalized message later at shop, it is a souvenir in return to their visit. They would find the hidden message at the end of the animation which unveils the secret personalities hidden behind their own name.



cards were produced and distributed through the pop-up store operation period