Interactive Campaign
Today, having an attractive web site is not the end of the tunnel for driving in new businesses. Alongside our eMarketing strategy, PacificLink presents to you the critical step of driving valuable sales via interactive campaigns across a number of target channels.
With years of experience in working for brand names like Citibank, Lancome, Levi's, Millies, Chanel, DBS Bank, Hang Seng Bank, etc., we are well-versed in strategizing how to acquire target member database through our approach as follows:
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Online strategy formation: interactive games, gifted questionnaires, lucky draw, voting, eCard, bonus point loyalty campaign, Member get Member (MGM) Referral Program, etc,; |
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Creative Copywriting; |
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Web development: multimedia web design, web programming, promotional banners design, online media buying, Behaviour Tracking, statistics analysis for post-campaign ROI evaluation. |
In a word, PacificLink utilizes customized content and registration inducing tools to lift campaign effectiveness. Visitors were driven to register for interesting games and designated gifts on target media. Based on the registered database, you could use the collected leads to initiates two-way communications until the qualified leads become your customers. Statistics report can also be generated after analyzing the users behaviour tracking result.
Proprietary User Behaviour Tracking Solutions
Referral Engine
By using this proprietary software, the whole referral tree can be glanced in seconds. Different Referral (member get member) behaviours can be tracked: e.g. the member with the highest referral points, which members are successfully referred by him, the average referrals¡Ketc.
The referral report helps the marketers to calculate the ROI of getting a new member easily within a few clicks.
Behaviour Tracking Report
Behaviour Statistics can be calculated by tracking the user's clicking behaviour on the campaign site. By using this software, a click rate report on different hyperlinks' clicking frequency can be tracked. This tool is widely used by marketing professionals on tracing different user behavours on their campaign navigation effectiveness.
Upon customer request, some third party tracking software like Google Analytics can be used for quick deployment on behaviour tracking and traffic statistics anaylsis.
Search Engine Optimization (SEO)
A development process which enhances keyword content effectiveness can be applied in your interactive campaign. By Search Engine Optimization (SEO), this helps your campaign be search engine friendly and proactive be searched more easily, resulting in an optimized search experience by your potential customers. The search effectiveness result can also be tracked by the Referral engine and Behaviours Tracking Report as well.
Interactive Campaign Showcases
Sony Network Walkman
Sony 6th Anniversary
New Levi's Engineered Jeans
Levi's Cooper Jeans
Millie's Design by Mi
Lancome lips edition 2007
"3" LG Muse Mobile Music Video Editing and Promotion Campaign
with Pop Singer, Jill
Online Game Showcase
Cosmogirl Styling Competition
Weekend Weekly Online Game
Just tell us your idea right now! Let us translate it into new businesses!
Customer Hotline: 2489 0168
Reasons to choose us
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a proven track record of producing over 50 successful online campaigns |
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an Award-winning web media design team |
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our commitment on meeting tight schedule |
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our knowledge and understanding on interactive campaign effectiveness |
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our rich experience in cooperating with different Brand Marketers, Multinational Corporations, Advertising Agencies and Media Buying House |
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our rich experience in handling projects with different back-end systems: MS Windows Server, Unix, Linux |
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a dedicated project management team to provide professional service |
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